Yes, digital marketing is everywhere.
In simple terms digital marketing is any form of marketing products or services that involves electronic devices. On a daily basis we come across a lot of them either as emails, social media posts, television advertisements and many more.
Digital marketing is advertising delivered through digital channels such as social media, mobile and web applications, emails, search engines, websites or any new digital channel.
"The best marketing doesn't feel like marketing" - Tom Fishburne
Do we need digital marketing ?
Yes.
If you are a company who wants to market products or services you have to use digital marketing. Though it is not mandatory, but if you do not, your business is not gonna expand and will basically only cover the local people living may be a few kilometers of your reach.
So why use digital marketing, because -
Well majority customers are online
Your competitors are online
To be accessible to your customers
To learn more about your customers
Affordability
To generate better revenue
Long gone are days of roadside billboards, it is time to go digital. Market is going digital and if you do not have your presence felt digitally you are not going to survive. Try reflecting back and see yourself sitting back in passenger seat while travelling, most of us would be stuck in our mobile screens. People do not have time to read the bill boards now.
Here are some statistics to show the vastness of digital media,
10,26,00,00,00,00,000 (1 crore crore) emails sent per year
28,10,98,90,410 (2 thousand crore) emails per day
1,50,00,00,000+ (150 crore) social media users across the globe
24,28,27,20,00,000 (2.5 lakh crore) Google searches per year
77,000 Google searches per second
How are businesses doing in digital marketing ? Here are two case studies -
Case Study - Apple
Case Study - Coca Cola
Case Study - Kolkata Knight Riders
To market digitally you need to
Learn to leverage the data
Get involved in paid social advertising
Emails are free, get the most out of it
Do more of visual marketing
Keep a look out of new emerging technology trends
Dig deep into social media marketing
Have a website and get on Google
Disadvantages of digital marketing
Digital marketing is entirely dependent on technology, so have to keep yourself updated with new emerging trends
Security and privacy issues
Worldwide competition through globalization
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