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Writer's pictureAnand Gautam

Digital Marketing Basics



Yes, digital marketing is everywhere.


In simple terms digital marketing is any form of marketing products or services that involves electronic devices. On a daily basis we come across a lot of them either as emails, social media posts, television advertisements and many more.


Digital marketing is advertising delivered through digital channels such as social media, mobile and web applications, emails, search engines, websites or any new digital channel.


"The best marketing doesn't feel like marketing" - Tom Fishburne

Do we need digital marketing ?

Yes.

If you are a company who wants to market products or services you have to use digital marketing. Though it is not mandatory, but if you do not, your business is not gonna expand and will basically only cover the local people living may be a few kilometers of your reach.


So why use digital marketing, because -

  • Well majority customers are online

  • Your competitors are online

  • To be accessible to your customers

  • To learn more about your customers

  • Affordability

  • To generate better revenue


Long gone are days of roadside billboards, it is time to go digital. Market is going digital and if you do not have your presence felt digitally you are not going to survive. Try reflecting back and see yourself sitting back in passenger seat while travelling, most of us would be stuck in our mobile screens. People do not have time to read the bill boards now.



Here are some statistics to show the vastness of digital media,

  • 10,26,00,00,00,00,000 (1 crore crore) emails sent per year

  • 28,10,98,90,410 (2 thousand crore) emails per day

  • 1,50,00,00,000+ (150 crore) social media users across the globe

  • 24,28,27,20,00,000 (2.5 lakh crore) Google searches per year

  • 77,000 Google searches per second


How are businesses doing in digital marketing ? Here are two case studies -


Case Study - Apple



Case Study - Coca Cola




Case Study - Kolkata Knight Riders




To market digitally you need to

  • Learn to leverage the data

  • Get involved in paid social advertising

  • Emails are free, get the most out of it

  • Do more of visual marketing

  • Keep a look out of new emerging technology trends

  • Dig deep into social media marketing

  • Have a website and get on Google



Disadvantages of digital marketing

  • Digital marketing is entirely dependent on technology, so have to keep yourself updated with new emerging trends

  • Security and privacy issues

  • Worldwide competition through globalization


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